Place coupons in your local newspaper for items you want to promote. These can be seasonal items that are specials, or things you have too many of. However, direct mailing in small towns with circulars using coupons works best.
Place the mailing label on the back of the merchant’s coupon, so when they use it at your store, you know who used it.
We had great luck with coupons, especially during a slow time of year, such as January or February.
Work with your local Post Office for mailing lists. If they won’t help, you might have to purchase a mailing list. It works great to have the list on your computer, but you’ll have to keep it up to date to keep up with address changes, etc.
The grocery companies have been pushing coupons for years, so it makes sense for other types of merchandising to do the same. You might be surprised at the results.
DOING SOMETHING BEATS THE ALTERNATIVE AND CONFUSES YOUR COMPETITION.
While attending Navy Radio School, one of the shipmates was caught coming in late. He was punished by marching around the parade ground for two hours with his seabag full of his gear. He tried to fool them by filling his seabag with newspapers to make it lighter. However, he was caught.
IF YOU CHEAT A CUSTOMER OR DON’T TREAT HIM FAIRLY, YOU ONLY THINK YOU HAVE GOTTEN AWAY WITH IT. ALL HIS FRIENDS AND RELATIVES WILL SOON KNOW. YOU WILL BE THE ONE THAT’S CAUGHT.
REMEMBER: TREAT YOUR CUSTOMERS AS YOU’D LIKE TO BE TREATED.