Table of Contents

Dedication — To the Small Businessman

This site is dedicated to the small businessman struggling to make it.

It is said that nothing happens until someone moves. Now is the time for YOU to move, to get the ball rolling up the grade to higher profits.

If you’re ready to move your business forward, I urge you to try the promotions in this book. They work. I have put each of them (and many more!) to the test myself and have included only the most effective in this collection. In my more than thirty years as a retail hardware man in a small Colorado farming community, I have had to weather the storms of competition, recession, and declining population. Without these promotions, I might not be in business today.

Although the promotions described in this book were designed for and used in the hardware business, they can be adapted to any retail operation from hobby shops to cafes. Try them. You’ll be amazed at the results!

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